The Marketing Professional Certificate Program 

November 18-19

Hyatt Place, Schaumburg, IL   

 

To register, click here.

In today’s erratic housing marketplace, the competition is tough and full occupancy becomes a challenge. Win the battle for market superiority. This program provides you with the skills needed to stay aggressive and profitable in the future.

With over 27 years of experience, Christine Wirthwein, President of Wirthwein Corporation Marketing & Advertising will lead you through the “ins and outs” of marketing senior housing for your organization.

The skills you retain from this course will increase your industry knowledge and ultimate occupancy for years to come. Don’t miss your chance to stay ahead of your competition!   

The Marketing Professional Certificate Program (MPCP) is an advanced program for the experienced senior housing (independent living) marketing director.

Gaining superiority in the competitive senior housing market requires that marketing directors and sales staff possess highly developed core skills that allow them to effectively respond to occupancy challenges and succeed in connecting with the consumer. MPCP provides participants with the tools and know-how to plan for and meet the future with confidence using proven sales skills, marketing and advertising strategies.

MPCP was developed in 1997. To achieve designation as a CMP, participants must pass an exam that is administered at the conclusion of the program.

In 2007 the program was updated with several new and valuable changes including a new text book that comes with a CD which provides a marketing plan template, template instructions and additional information resources.

The book "Inside Advice on Marketing Senior Housing: The 15 Critical Components of Success" was authored by Phyllis Thornton, Signum, Inc. LSN’s partner in the development of the MPCP with contributions by Christine Wirthwein, Wirthwein Corporation Marketing and Advertising the current instructor of the program. Together these two experts have over 50 years of experience and knowledge in senior housing marketing.

During the two full days of instruction participants learn how each component works, how it’s applied and how it integrates with a comprehensive marketing plan and program.

The 15 Components include:

• The Environmental Scan
• Marketing Objectives and Strategy
• Marketing and Sales Manpower
• Marketing Information System
• Information Center and Resources
• Strategic Networking
• Special Events
• Creative Design and Copywriting
• Collateral Materials
• Paid Media
• Direct Mail
• Print Media
• Electronic Media/Social Media
• Marketing Plan, Time Line, and Budgeting

To register, click here.