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Ivy Marketing Group, in partnership with LSN, is proud to present a program that helps answer the question “Why are our sales expectations different from our sales reality?”
Active adult, continuing care, independent and assisted living and skilled nursing communities often ask this distressing question. Now, you ill get your answers with the Save Our Sales Audit. The S.O.S. Audit shows you how to narrow the gap between sales expectations and sales reality. The Audit is fast affordable, and best of all, effective!
Why choose the S.O.S. Audit?
- Lack of occupancy is expensive.
- You need to be sure that your investment in marketing is spent wisely.
- You can only make things right if you know what’s wrong.
Ivy Marketing Group, Inc., a full-service marketing company serving the senior housing industry for over a decade, lends their hands-on marketing and sales experience to every S.O.S. Audit. The partnership of LSN and Ivy is a unique and unparalleled solution to senior community sales challenges.
What can the S.O.S. Audit tell you?
Every sales aspect of your community is reviewed including…
First Impressions
- The front desk welcome
- Your community’s curb appeal
Staff Success
- Sales staff strengths, weaknesses, responsibilities and relationship to others
The Marketing Office
- Evaluation of database management tools, systems and methods
Managing the Message
- Market studies and annual marketing plan
- Lead generating efforts and execution
- Collateral and advertising material: message, design and distribution
- Programs and events
Sales Secrets
Easy Move-Ins
- Application, approval and move-in procedures
The Process
An Ivy professional secretly shops your community via phone and personal tour before interviews with management and staff. During our two-day stay, we review marketing plans, lead generating programs, advertising, public relations, sales techniques, internal systems and other important aspects and affect sales.
What we find is evaluated based on market opportunities, national benchmarks and our first-hand knowledge of senior housing sales.
Results
The findings of the S.O.S. Audit are summarized and compared with competitive benchmarks. Then, an S.O.S. Action Plan is tailored specifically to your community complete with marketing, sales, financial and operational recommendations.
For More Information Contact:
Ivy Marketing Group, Inc.
23W070 Mulberry Lane
Glen Ellyn, IL 60137
(630) 790-2531 |